CLIENT : Lancôme International (L’Oréal)

PROJECT : Hypnôse Doll Eyes mascara

OBJECTIVE : To generate buzz around the launch of Lancôme’s new Hypnôse Doll Eyes mascara.

CREATION : A fantasy world of dollhouses designed in 3D to tell hypnotic and supernatural stories on the Web. The brand’s fans were able to leap into the adventure by creating their own doll thanks to a Facebook application developed specially for the campaign

COLLATERAL : Video, Web site, Facebook app, community management and banner campaigns

TECHNOLOGY : FLASH, MODELISATION 3D.

SITES : lancome.com

VOID - Lancôme Paris : the creation of a digital doll's house to support the mascara Hypnose Doll Eyes