CLIENT : Lancôme International (L’Oréal)
PROJECT : Hypnôse Doll Eyes mascara
OBJECTIVE : To generate buzz around the launch of Lancôme’s new Hypnôse Doll Eyes mascara.
CREATION : A fantasy world of dollhouses designed in 3D to tell hypnotic and supernatural stories on the Web. The brand’s fans were able to leap into the adventure by creating their own doll thanks to a Facebook application developed specially for the campaign
COLLATERAL : Video, Web site, Facebook app, community management and banner campaigns
TECHNOLOGY : FLASH, MODELISATION 3D.
SITES : lancome.com