CLIENT : Stage Entertainment France

PROJECT : Beauty and the Beast

OBJECTIVE : To promote the Broadway musical at the Mogador Theater in Paris, creating magic around the popular Disney-film adaptation while implementing a user-friendly ticket-sales system via digital platform.

CREATION : A strategic communication campaign across a 13-month period, including synchronization of all operational marketing levers to recruit a wide audience.

COLLATERAL : Video, poster, press, community management, Web site and banners

TECHNOLOGY : Responsive design and WordPress

SITES : labelleetlabete.fr

VOID - Communication campaign around the musical "Beauty and the Beast" with the Mogador theatre in Paris