CLIENT : Stage Entertainment France
PROJECT : Beauty and the Beast
OBJECTIVE : To promote the Broadway musical at the Mogador Theater in Paris, creating magic around the popular Disney-film adaptation while implementing a user-friendly ticket-sales system via digital platform.
CREATION : A strategic communication campaign across a 13-month period, including synchronization of all operational marketing levers to recruit a wide audience.
COLLATERAL : Video, poster, press, community management, Web site and banners
TECHNOLOGY : Responsive design and WordPress
SITES : labelleetlabete.fr