CLIENT : SAHAM GROUP
PROJECT : 2016 corporate campaign
OBJECTIVE : To express the human values of SAHAM Group to a wide pan-African audience and highlight the company’s core activities, which are centered on human essentials.
CREATION : VOID designed a brand-image campaign based on the word ‘essential’. The question ‘What’s essential to me?’ was raised to spark conversation on social media. The experiences and perspectives of diverse people served to underscore SAHAM’s core values (protecting, assisting, building, educating and healing) and were shared on SAHAM’s Facebook fan page.
COLLATERAL : Advertorial for international press, video clips for Moroccan website, social-media activation, editorial planning and community management in three languages: French, English and Arabic.
SITES : saham.com